Reference no: EM132258714
1. Which of the following examples is characterized by routine problem solving?
An expensive pair of designer shoes.
Cleaning supplies for your new apartment.
A new dress for the High School Prom.
A road bike for an upcoming race.
2. Rebecca lives in a small town with one grocery store. When she goes grocery shopping, Rebecca does not try to shop for the best deal because she has only one option. Which aspect of consumer behavior is having an impact on her decision?
High involvment
Stimuli influencing the buyer.
Buyer's response
Need recognition
3. Apple's iPhone X has a feature known as Face ID that lets users securely unlock the phone, authenticate purchases, or sign in to apps with just a glance. This feature sets the smartphone apart from its competitors and is part of Apple's ___________ strategy.
product segmentation
market expansion
product differentiation
usage segmentation
psychographic segmentation
4. Which one of the following is not true? The objective of Technology Intelligence is to
a. Warn an organisation of technology threats
b. Identify potential technology opportunities
c. Just focus on the technical attributes of technology
5. John wants to buy a car. Recently, he has been spending two to three hours every day looking up different features and safety facts about the four different models he is considering. Which phase of the decision process is John currently at?
Post purchase evaluation
Problem recognition
Information search
Evaluation of alternatives
6. Psychological factors can pose challenges for marketing managers. For example, several information-filtering processes affect consumers, including ________________ which is when people only remember information that is immediately useful for them.
Selective retention
Selective suspension
Selective distortion
Selective attention