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Provide a promotional example which you have seen that utilized the following (you will provide 4 different examples):
Advertising
Personal Selling
Publicity
Sales Promotion
Explain how each example was either advertising, personal selling, publicity, or sales promotion.
Which do you believe was the most effective technique? Why?
Common stock seeling price =book value and firms bond at par required rate of return = 18% on common firms bonds and command a yield to maturity of 7%. What is firms weighted average cost of capital? If the firms stock price rises so that it sells 1...
A 13-year annuity pays $2,800 per month, and payments are made at the end of each month. The interest rate is 12 percent compounded monthly for the first seven years, and 10 percent compounded monthly thereafter. What is the present value of the annu..
A US company knows it will have to pay 3 million euros in three months. The current exchange rate is 1.4500 dollars per euro. Discuss how forward and options contracts can be used by the company to hedge its exposure.
You are interested in purchasing a new automobile that costs $35,000. The dealership offers you a special financing rate of 6% APR (0.5%) per month for 48 months. Assuming that you do not make a down payment on the auto and you take the dealer's fina..
Calculate the mean, variance, and standard deviation (Show your work)
Jemisen's firm has expected earnings before interest and taxes of $1,500. Its unlevered cost of capital is 12 percent and its tax rate is 34 percent. The firm has debt with both a book and a face value of $2,000. This debt has a 9 percent coupon and ..
Are governmental fund financial statements sufficient for users seeking information about budgetary control and operational accountability? If so, why? If not, what type of information is needed to properly assess the effectiveness of the agency’s bu..
An investment will pay $100 at the end of each of the next 3 years, $250 at the end of Year 4, $300 at the end of Year 5, and $600 at the end of Year 6.
Lohn Corporation is expected to pay the following dividends over the next four years: $14, $10, $9, and $4.50. Afterward, the company pledges to maintain a constant 4 percent growth rate in dividends forever. If the required return on the stock is 10..
Shinoda Corp. has 7 percent coupon bonds making annual payments with a YTM of 6.3 percent. The current yield on these bonds is 6.65 percent. How many years do these bonds have left until they mature?
Assume that you are asked to explain how premiums for a life insurance policy are calculated. Compute the net single premium for a five-year term insurance policy in the amount of $1000 issued to a male at age 30. Compute the net annual level premium..
In the cost-plus pricing approach, the markup percentage is computed by dividing the. The total contribution margin to a company in the market-based transfer price approach is. All of the following are steps in the time-and-material pricing approach ..
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