Example of which element of marketing environment

Assignment Help Operation Management

Reference no: EM132258635

1. How does VMI improve supply chain coordination?

a) The supplier treats the retailer with priority compared to all other retailers it serves.

b) The supplier uses POS data in order to replenish immediately every time the retailer sells the product.

c) The supplier determines inventory levels and inventory replenishment policies at the retailer in order to optimize production/shipments.

d) The retailer does not share forecast data with the supplier in order not to impact the production plans.

2. The situation in which fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers is known as

a) market fluctuations.

b) the whiplash effect.

c) the bullwhip effect.

d) lack of visibility.

3. In 1998, California passed a bottle bill that refunds money back to the consumers when they recycle their containers. This is an example of which element of the marketing environment?

Social forces

Technological forces

Competitive forces

Regulatory forces

Economic forces

4. while mentally incompetent, ashely purchases a new computer and writes a best-selling novel in one week. at the end of the week, when ashely was finished writing her book, she returned the computer to the store and asked for a refund, saying she was incompetent at the time she made the contract to purchase the computer. ashely will be able to receive her refund in exchange for the computer.

True or False

Reference no: EM132258635

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