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Briefly describe pricing for your example of  product or service. How does this compare to competitors, assuming competitors are at or near break-even point with their pricing? Analyze pricing alternatives and make recommendations about pricing going forward based on the following:

  • How sensitive are your customers to changes in price?
  • What revenue you need to break even and achieve profitability?
  • What does the price says about your product in terms of value, quality, prestige, etc.?

Reference no: EM131096703

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