Example of point-of-parity and point-of-difference

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1. Belling is a chain of coffee shops. Give an example of a point-of-parity and a point-of-difference for the company.

2. Sally’s is a boutique bakery that specializes in cupcakes. How can Sally’s create image differentiation to stand apart from its competitors

3. Your marketing manager has asked you to develop a new customer strategy for your company. Additionally, you have been asked to develop, specifically, a market-penetration strategy to assist in gaining new customers. Describe a market-penetration strategy in this context. (You determine the company and product/service)

4. Assume that you are the marketing manager of a firm that manufactures athletic shoes. How will you launch an encirclement attack on your competitor?

5. Various factors have contributed to the increased importance of packaging as a marketing tool. List and briefly describe these events.

Reference no: EM132216692

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