Reference no: EM133137955

Example of Marketing Plan

The Marketing Plan itself contains instructions for completing each section of the project. When completing the plan complete it as if your audience was that of a senior manager or lending institution which will be evaluating your plan to determine the viability of your business for investment and future growth.

Scenario 1

You are the Healthcare Manager for NewLife Physiotherapy, a small chain of allied healthcare clinics in London Ontario that offers Physiotherapy, Chiropractic, and Massage Therapy services. Your organization currently has 2 successful locations, one in the South End and one in the West End of the City. Your senior leadership has decided to open a large centralized location in downtown London which will form the new hub of your business in London. Your organization is geared towards people who lead active lifestyles and your practitioners have a client base that is a mix of older patients who are looking to remain active as well as younger athletes that are amatuer or semi pro. Your patients are not concentrated in any one area of the city and tend to travel to your existing locations because of the strengths of your brand and your team rather than out of geographical proximity. Your clinical team is a mix of experienced practitioners who have established practices and new practitioners that are interested and willing to work to grow their client base. Your website was updated approximately 2 years ago and has a modern look and feel, but your social media presence is lacking because your established practitioners have no need to use the platform or do not understand its value. Your new practitioners have expressed a willingness to help you with attending marketing events and in generating social media content but you have not yet been able to organize this because your administrative duties have occupied the majority of your time.