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Have you ever “liked” a company or product on Facebook? Participated in a company’s blog or posted pictures on their website? Do you and your friends have the next great commercial for Doritos? The snack food firm has turned user generated content into an advertising phenomenon. Their customer created ads are frequently among the most popular during the Super Bowl, and in many cases, have gone viral. User generated content is exactly what it sounds like, content such as blogs, videos, pictures, and tweets (among many other types) that are created and shared by ordinary customers. Conduct a web search for examples of firms that have successfully employed user generated content; there are lots of great ones to choose from. If they can do it, so can you! How would you employ user generated content to promote, brand, and sell the product you are using in your marketing plan? Is mommy blogging for you? Photo contests? How will you create the “buzz” you need to launch your product? Describe your user generated content plan and why you selected one type of content over another. How will you get your customers to participate? What’s in it for them? Be specific and share at least one example of a firm that has used a similar strategy.
Denhardt & Denhardt stated that human beings often appear “irrational” in terms of the system, even though what they are doing, from their point of view, may be perfectly rational. Refer to the examples below, then construct another two (2) examples ..
Glen is a 45-year-old financial executive who owns his own business and frequently entertains clients at dinner or with sports or other outdoor events on weekends. He is married and has three young children. Glen is looking for an investment that wil..
What is the difference between applied research and basic or pure research? Which category of research would you assign the Remington’s project to and why?
You will need to comprise information such as cost, compatibility with current systems also work flow processes, functionality, ease of use also end user support.
What are Bitcoin’s advantages and drawbacks as a payment platform? As an investor, which type of Bitcoin startup (business model) do you view as most promising? For your preferred business model, what are the key sources of competitive advantage?
Demand for the Desk Pro computer at Best Buy is fairly constant day-to-day at a rate of 1,000 units per month. Best Buy incurs a fixed order placement, transportation, and receiving cost of $4,000 each time an order is placed.
Indicate how the human resource management strategies of these companies might be similar or different. Provide a rationale for your conclusions using relevant concepts from the text and peer reviewed articles.
The total purchase sales ratio (the percentage of sales dollars paid out to suppliers) varies little from industry to industry. Supply management has evolved from a transaction-based, tactical function to a process-oriented, strategic function.
Explain the elements of project management and their importance in operations management.
Employer provided insurance and other benefits are always part of the bargaining process. Why? If you were bargaining for management’s side, how would you position the question of benefits, i.e. Distributive, integrative, or what? What is your strate..
A vending machine dispenses hot chocolate or coffee. Service time is 30 seconds per cup and is constant. Customers arrive at a mean rate of 62 per hour, and this rate is Poisson-distributed.
Scope: You are in the maintenance office of a medium sized repair facility. The senior manager has asked you to come up with a project plan and budget to move your 51-person maintenance facility from hangar 12 to the new and larger hangar 18. Create ..
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