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Learning Activity 1:
Conduct research and present to the class an example of effective branding. Was it an example ofprivate branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Learning Activity 2:
If you were developing a marketing campaign for the Harley-Davidson MotorcycleCompany, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you'd use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it's appropriate, be sure to include at least one characteristic from each category.
What is the ethical dilemma or issue? What are the alternatives or possible courses of action? Identify at least 3 alternatives. What are your recommendations? In other words, of the several alternatives you identified, what do you think the compa..
you work for centervale apparel a large clothing manufacturing firm. centervale apparel has budgeted 9.7 million for
Background: Computers seem to be everywhere: at work, at play and in all sorts of places in between. What lessons can we draw from these two examples
Define Organizational Climate and Culture. Explain the differences among traditionalist, interpretivist, and critical perspectives. Please note that these are research perspectives and not managerial or leadership approaches
Imagine that you have been hired by an organization to design a management support system used to support decision-making at the company. Write a proposal in which you include the following components:
the administrator of a small acute-care hospital is faced with his first managed care contract. he meets with
Investigate the role of advertising in a culture of consumerism
1. determine how five guys philosophy sets it apart from other fast-food chains.2. analyze the original values for the
As you have read about in our lecture, we have used a lemonade stand to help us understand some basic concepts of business. Create a Mission Statement for your Lemonade Stand
Impact Of Economic Socio-cultural And Technological Factors On Marketing Mix
there are many examples of how the actions of a company have negatively affected consumers. product recalls bans and
Perform a search for "car sharing" on the Internet and look at two other competitors and Watch the video on U Drive Transport by clicking on the video icon
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