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Learning Activity 1:
Conduct research and present to the class an example of effective branding. Was it an example ofprivate branding, generic branding, manufacture branding? Do you think that the company targeted a specific consumer group? What sort of variables (demographics, geo-graphics, behavior, psychographics) do you think the company was trying to target? Do you think packaging and labeling were effective? Why or why not?
Learning Activity 2:
If you were developing a marketing campaign for the Harley-Davidson MotorcycleCompany, what group of consumers would you target? What if you were marketing an iPod? What about time-shares (vacation-ownership opportunities) in Vail, Colorado? For each of these products, explain if and how you would market these on the internet or social media and identify at least five segmentation characteristics that you‘d use in developing a profile of your customers. Explain the segmentation category into which each characteristic falls-demographic, geographic, behavioral, or psychographic. Where it‘s appropriate, be sure to include at least one characteristic from each category.
packaging is used to protect products in their journey from the manufacturer to the end user or consumer. packaging can
develop a communications plan for your product launch including both your domestic and international markets.write a
How narrowly is the research problem defined"? In your opinion, is it too narrow? Is it too broad? Explain and Are there any obvious flaws or weaknesses in the researcher's methods of observa¬tion? Explain
Is Microsoft's Vista operating system software a product or a service? Describe the core, actual, and augmented levels of this software offering.
Explain Analysis of Marketing management and that primary market research can help to answer in relation to the 4Ps
Submission Instructions
Assemble a marketing strategy for your product and determine an appropriate time table to implement your plan. Provide your rational for your response
Describe this innovative idea and which segmentation technique you would be using to segment the market? And why?
What are the different performance appraisal methods? the one you find to be MOST effective (and tell us why) and the one you find to be LEAST effective
Tasks that will need to be accomplished from the completion of the feasibility analysis up to the date of launch in the order of their completion and with actual time frames included of how long each will take
write a 750- to 1050-word paper in which you describe the factors that drive organizational change.use various
You will need to structure your paper as you would structure any essay, with an introduction, a main body, and a conclusion (please include headings). -A total of 3 references (at least 2) should be used (must be academic) One of the reference hav..
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