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Classify each of the following as an example of direct, interactive, and/or mass marketing.
A. A cosmetics firm pays for full-pages display ads in number of top woman's magazines
b. A magazine distributor mails a fold-out flyer advertising its products to the addresses of all individuals its has identified as possibly7 interested in magazine subscriptions.
C. An online gambling operation arranges for popup ads to appear on the computer screen every time a person uses a media player to listen to digital music or play video files, and clicking on the ads directs an individual to its Web gambling site.
D. A car dealership places advertisement in newspaper throughout the region where potential customers reside.
Explain why do changes in bank reserves resulting from open-market operations by the fed produce multiple changes in checkable deposits in the economy.
Suppose a local bank increases the fees they charge for their bank accounts by 5 percent. In response, the demand for their bank accounts decreases from 35,000 to 5,000. What is price elasticity of demand for this bank's accounts?
Suppose there are two types of customers for a cell phone service: undergraduates (U) and grad Students (G). The aggregate (inverse) demand curve for undergraduates is PU = 100 − 0.25QU and the aggregate (inverse) demand curve for the graduate studen..
Elucidate the effects of monetary policies on the economy's production and employment.
Would the DWL of a tax be larger if the tax (assuming the same size of tax per unit of product) were levied on groceries or meals at fancy restaurants? ? In order to minimize the DWL of a tax, should the government levy tax on groceries or meals at f..
In jury selection, one cannot exclude potential jurors on the basis of race or other discriminatory criteria. One question is if this prohibition against discrimination should extend to potential jurors that have physical or mental disabilities. How ..
When enacting fiscal policy, the form such policies take is often at issue - should we enact fiscal policy by lowering taxes or increasing spending? There are many points of view on either side of the spectrum. How do tax cuts affect GDP? Do tax cuts..
An electricity industry contains two generating firms, one of which has marginal cost= $2.50 and the other of $1.50; the demand curve is Quanity=40-4*price. Quanities are in MWH and price are in $/Mwh. Very low production cost! Find cournot Equilibri..
Demonstrate in a graph that if the production technology is of fixed proportion type (L- shaped isoquants), an increase in wage rate will cause only a scale effect on labor demand and no substitution effect. will there be any difference between short..
assume which the benefit to the villagers of each additional cow grazing on the commons declines as more cows graze
q1. in the undercover economist harford discusses greenbelts. what is a greenbelt and how does it affect demand andor
Which of the subsequent is directly included in the calculation of the GDP?
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