Example of customer-oriented advertising

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Collect 3-5 examples (attach links) of specialty advertising and promotional materials to serve as example of (1) customer-oriented advertising, (2) business-to-business advertising and (3) global advertising. These can include cups, shirts, jackets, clocks, etc. Pens/pencils are very common so try to find other types of specialty business items that are given to their clients/customers.

Answer the following questions for each.

State the question, and then respond with your well thought out answer. You will lose points if you do not state the question. Identify the link in the upper left hand corner.

1. What you “think” the positioning statement is and the target audience (come up with logical demographics). Support your answer through logic.

2. What do you think the communications objective (s) is?

3. Identify the positioning statement and the target audience.

4. What do you think the communications objective (s) is?

Reference no: EM132253590

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