Reference no: EM133401292

Question 1

In indirect exporting

a. markets are reached through intermediaries in the foreign market.

b. markets are reached through intermediaries in the exporter's home market.

c. licensing agreements are arranged with other companies.

d. marketing operations are set up overseas.

Question 2

Licensing agreements can involve

a. patents

b. trademarks

c. trade secrets

d. all of the above

Question 3

The choice of market entry mode is not normally dependant on which of the following factors?

a. Demographics

b. Level of involvement

c. Speed of involvement

d. Level of risk

Question 4

Franchising is a growing method of market entry for many industries except

a. clothing

b. fast food

c. fresh flowers

d. petrol retailing

Question 5

Which of the following market entry methods allows most involvement and control?

a. Joint venture

b. Merger

c. Wholly owned subsidiary

d. Licensing

Question 6

An example of cooperation strategy is

a. manufacturing

b. joint venture

c. licensing

d. foreign direct investment

Question 7

Which market entry strategy should be used when high tariffs are faced but high levels of control are required?

a. Exporting

b. Licensing

c. Joint venture

d. Manufacturing

Question 8

The Disney Co does not own their amusement park in Japan but receives royalties. What is this type of arrangement?

a. Joint venture

b. Management contract

c. Licensing

d. Strategic alliance

Question 9

Which of the following methods is least likely to involve product modification?

a. export

b. franchising

c. manufacturing

d. management contract

Question 10

Sony and Pepsi joined together to form Wilson Sporting Goods in Japan. This strategy is known as

a. a strategic alliance

b. a joint venture

c. assembly operation

d. a sales subsidiary