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1. What does a niche strategy imply?
A. Cost is unimportant to the niche
B. Price is unimportant to the niche
C. Differentiated products are produced for the niche
D. None of the above
2. Which of the following is an example of a competitive advantage resource?
A. Patents
B. A Total Quality Management process
C. Operating leverage
D. Liquid assets
3. What is another name for a focused generic strategy?
A. Niche
B. Vertical
C. Oligopolistic
D. Concentric
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