Reference no: EM132276686
1. The move by consumers to green products appears to be
a passing fad that will decline substantially in the next two years.
a mature movement that will see no increase in consumption or introduction of green products.
appears to be growing.
too new to identify trends.
limited to a small number of products that are environmentally friendly.
2. Corporations demonstrate their commitment to corporate social responsibility to this group of stakeholders by improving the overall community and physical environment.
Management
Marketplace
Society
Customers
Employees
3. Hotels that focus on eco-tourism and promise carbon-neutral practices and investment in carbon offsets while offsetting only a fraction of their overall energy use are engaged in
quadreactive advertising.
greenwashing.
environmental exaltation.
virtual greening.
enviromarketing.
4. Some companies have been accused of taking advantage of the current trend in green marketing, positioning their products as environmentally friendly when this may not actually be the case. This is called
fake greening.
greenwashing.
greenbaiting.
green puffery.
red marketing.
5. The voluntary actions companies take to address the ethical, social, and environmental impacts on its business operations and the concern of its stakeholders is known as
Corporate social responsibility
Corporate greenwashing initiatives
Corporate environmental spending
Corporate economic initiatives
Corporate enhancement
6. Corporations demonstrate their commitment to corporate social responsibility to this group of stakeholders by providing a safe work environment.
Management
Marketplace
Society
Customers
Employees
7. Which of the following is an example of greenwashing?
Marriott’s success in working toward its pledge to reduce energy and water consumption by 20 percent by 2020
Marriott’s golf courses becoming Certified Audubon Cooperative Sanctuaries
A hotel encouraging the reuse of towels for environmental reasons when the hotel does not have a recycling program
A hotel focusing on eco-tourism that invests in carbon offsets that offset their overall energy usage
Hotels adopting green practices to attract corporate meeting planners who prefer hotels that meet basic eco-friendly standards and offer green meetings
8. Strategic efforts to supply consumers with environmentally friendly merchandise are called
reduce, reuse, and recycle.
green marketing.
the green generation.
the inconvenient truth.
earth marketing.
9. For a company to undertake a corporate social responsibility program recognized by consumers, the company
must focus primarily on reducing water usage.
can address ethical, social, and environmental impacts on its business operations.
must focus primarily on fossil fuel consumption.
should look exclusively at recycling.
must primarily be directed by what consumers might recognize as worthwhile.
10. Which of the following is an example of cause-related marketing?
Coca-Cola and the World Wide Fund (WWF) protecting polar bears
Pampers diapers and UNICEF providing child vaccinations
American Express and the Statue of Liberty Restoration project
All of the above
None of the above
11. To be successful with this key corporate social responsibility (CSR) stakeholder, a company’s CSR program must consider and react to trends and shifts in these stakeholders’ values.
Management
Marketplace
Society
Customers
Employees
12. When companies engage in cause-related marketing, they partner with _____ to help provide benefits to society.
investment firms
government agencies
charities
universities
shipping companies