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Example of brand marketing on a social media platform

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Assignment:

Find an innovative example of brand marketing on a social media platform (Instagram, Facebook, Tik Tok, Twitter, SnapChat, YouTube, etc.). Do not use any of the examples discussed in class. Provide a link or a screen shot of the example and create a discussion post that addresses the following:

1. Provide a brief analysis of the example. Your analysis should incorporate concepts we have learned in this course and in the program, including: The brand/product being promoted/advertised The target audience they are speaking to The key message being communicated The message appeal being used (Rational, Emotional, Humour, Fear, Teaser) The Net Consumer Impression they are hoping for

2. Why do you believe this example is unique/innovative?

3. What is a key learning that we can take from this example?

4. On a personal level, have you ever interacted with a brand on social (ie. followed, liked, commented, shared photos, entered contests, etc.)? Why/why not?

5. You must also comment on 2 classmates' posts to receive full marks. Be sure to incorporate learning and/or discussion points from today's class and/or assigned readings.

Reference no: EM133666144

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