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Assignment:
Example of an issue that affects a destination's resilience or competitiveness. Outline the issue and provide example of what happened and what the destination did to address it.
What is branding and why is it important for Starbucks to maintain high brand equity? What can Starbucks do to enhance its brand equity position? Discuss reasons why you feel the Starbucks brand is successful.
Products can only produce revenue once they and their marketing campaigns are rolled out. Not everything should begin on the beginning of company's fiscal year
Create a quarter-page layout of a newspaper advertisement, in black and white with the copy and layout targeted at the local market, including address and phone number
Many companies are promoting products on The Cartoon Channel, and other channels offering children's programs, that specifically target children. Do you think such practice is unethical, or is it a good marketing strategy for focusing on building ..
Identify the product positioning and brand strategy used by your two chosen companies. Relate the importance of product positioning to their brand strategy.
List the TOP 10 hotel groups in the world and their brands. Segment the hotel brands for each group by identifying the type of hotel. (e.g., luxury, midscale).
What was the main cause of Starbuck's problems that emerged in 2007 and 2008? What could the company have done to revive itself?
Describe the packaging.What functions does the package provide?Can you think of things the manufacturer might do to get more marketing use out of the packaging
Percy's CFO estimates that the company's WACC is 14.10%. What is Percy's cost of common equity?
Describe the competitive landscape of the cosmetic industry? How has P&G positioned itself in this industry? What factors contributed to the success
Identify and explain areas in which improvement is needed. Identify and explain the strong points of the managers
How has Taobao created economic opportunities for Chinese entrepreneurs that were inaccessible to them before?
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