Example of an ad that would rely on the central route

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Question 1: Imagine you are commissioned to make an ad to sell a new beer or an ad to convince people to wear a mask during a pandemic. Can you give an example of an ad that would rely on the central route? Can you give an example of an ad that would rely on the peripheral route?

Question 2: The reciprocity principle can be exploited in obvious ways, such as giving a customer a free sample of a product. Can you give an example of a less obvious way it might be exploited? What is a less obvious way that a cult leader might use it to get someone under his or her grip?

Question 3: Which "trick" in this module are you, personally, most prone to? Give a personal example of this. How might you have avoided it?

Reference no: EM133277179

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