Example of a marketing mix that has a high price level

Assignment Help Marketing Management

Reference no: EM13735557

1. What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value.

2. Provide three examples when advertising to intermediaries might be necessary? What are the objective(s) of such advertising?

3. Read Case Study No. 22 "Bright Light Innovations: The Starlight Stove" on pages 567-568. What should be the marketing strategy of the Bright Light Innovations team for the Starlight Stove? Why? Explain the elements of the marketing strategy you propose in detail. (Note: Make sure you propose a marketing strategy and not a marketing plan.)

4. Why do many department stores seek a markup of about 30% when some discount houses operate on a 20% markup? Identify and explain at least three reasons.

Reference no: EM13735557

Questions Cloud

Explain the introduction of louisiana state : It is a group presentation project of Introduction of Louisiana State. Only 2 paga. 3-5 minuets talk and some pictures.

Study estimates the cross-price elasticity : A study estimates the cross-price elasticity between subscription satellite radio service and subscription Internet radio to be -2.5. Based on this information, we infer that the two services are

Personal learning outcomes : Discuss personal learning outcomes from the class experience that you are willing to share.

Interpersonal communication is important for the quality : Who is the best communicator you know? Why do you consider that person to be so? Who is the best listener you have ever known? Describe what that person does that makes him or her so good at listening.

Example of a marketing mix that has a high price level : What is an example of a marketing mix that has a high price level but you see it as having good value? Explain in detail what makes it a good value

The cross-price elasticity between mobile phones : The cross-price elasticity between mobile phones and ear buds is estimated to be 2.5. What do you predict will happen to ear bud demand (sales) and price, other things being equal, if mobile phone prices fall?

Determine ways you plan to apply : Determine ways you plan to apply what you learned in this course to your current or future position. Create a list of three best practices to follow in the field of international marketing

Discuss if generic strategies grand strategies : In 200 to 300 hundred words, or a combination of both would be best for Target Incorporation in terms of a strategic plan why?

Salt has a less elastic demand than ice cream : Which one of the following is true? Nike has a less elastic demand curve than shoes. Cigarettes have a more elastic demand than televisions. Salt has a less elastic demand than ice cream. The demand curve for gas is more elastic in the short-run than..

User Account

All Pages