Example of a greenwashing or cause washing ad

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Assignment:

Explain why it is important for companies to demonstrate their social responsibility through sustainability, green marketing, and cause marketing.

  • Would such efforts make you more or less likely to buy from these brands? Why?
  • Find an example of a greenwashing or cause washing ad. Include a copy of the ad in your post.
  • Compare the difference between a real commitment and a minimal commitment to social responsibility through green marketing or cause marketing.

Reference no: EM133568520

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