Example for the concept sponsorship

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Reference no: EM132252459

Provide your own example for the concept Sponsorship listed below, based on your understanding of the concept and your experience as a consumer/marketer. To complete the assignment, please follow the following steps.

Write your example. The example should be brief, and written in clear and concise language. In addition to providing the example, there should be a brief explanation of why you believe your answer exemplifies the concept discussed.

Sponsorships

A sponsorship involves paying a fee to have your name associated with different things, such as the following:

A particular venue (Wrigley Field; the Staples Center)

A superstar’s apparel (Tiger Woods wearing Nike hats and shirts)

An event (the AT&T National Golf Tournament; the Chick-fil-A Peach Bowl)

A cause (M&M’s support of the Special Olympics)

An educational workshop or information session

A NASCAR vehicle (by Pfizer, the maker of Viagra; see Figure 12.3)

Even though sponsorships are expensive, they are growing in popularity as corporations seek ways to strengthen their corporate image, increase their brand awareness, differentiate their products, and reach their target markets.

Reference no: EM132252459

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