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Examining the front of the product packaging

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Assignment:

Please identify the degree of integration (by examining the front of the product packaging) between the corporate brand Henkel and the product range brands (vertical) in (a) the beauty care business for consumers in the product category in Australia (b) the Adhesive technologies business for professionals in the product category of adhesives in Australia. please explain in a different strategy

Reference no: EM133259433

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