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Question: 1. Please pick one specific brand in each of the following product categories below and discuss the sources of brand equity for each.
a. Fruit juice
b. Shampoo
c. Sport shoes
d. Smart phone (except iphone)
Through desk and online research and examining marketing communication activities of the brands you have picked, identify the brand elements and performance and imagery attributes of the brands. In your discussion, make reference to POPs(Point of Parity) and PODs(Point of Difference) of these brands as well as their brand elements and any secondary associations they might have as
you have identified through your research.
Make sure you provide an elaborate discussion of the above for each of the brands you have selected linking your findings to the Brand Positioning and Brand Resonance models of the customer based brand equity model.
Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean consumers of the ethics involved in buying clothing made from Bangladeshi factories .
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Promotion strategies of the one's own developed website
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In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.
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A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.
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