Examines the role of a specific digital technology

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Reference no: EM133438681

Question:

1) Examines the role of a specific digital technology, i.e. social media, in marketing. Please note that social media includes all possible channels to reach out the customers - networking site, web portals, blogs, use of influencers, celebrity endorsements, events, sponsorships, etc.

2) You can discuss how organisations can use social media as a marketing tool.

3) After that, you are required to select any brand/ company, it could be any brand related to day to day use or luxury items.

4) Describe the social media platforms that have been used to market products under the brand.

5) Identify the drawback and negative publicity that this company and brand faced due to its use of social media for marketing purposes.

6) Provide examples of any negative impact this has had on its sale, its product, its reach in the market, etc.

Reference no: EM133438681

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