Examine understanding of important digital technology issues

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Reference no: EM133675485

Task Requirements

"Everything we are doing in digital is about enhancing and strengthening those connections with our customers in only the way that digital can and only the way that Starbucks can" (Adam Brotman, Chief Digital Officer, Starbucks, August 2017). As you consider this quote from Brotman (page 2 of the case), review and answer the following case question:

How have digital initiatives been used at Starbucks to deepen customer engagement and loyalty?

Required to provide a brief and insightful essay that considers the overall question and any sub-questions that flow from this main question. The essay should be drawn on the Week 2 topic (Digital Strategy) and learning content. Required to reference academic articles in your essay. This assessment is an 'authentic assessment task' which examines the understanding of important digital technology issues facing the case organisation. The task will enable the development of research, analytical and written communication skills.

Reference no: EM133675485

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