User Account

All Pages

Examine three strengths and threats for your company

Assignment Help Marketing Management
Reference no: EM132292190

Assignment: For this assignment, you will document your hypothetical company's background information and mission statement, your company's short- and long-term goals, an environmental analysis, and a SWOT analysis.

Note: You should create and / or make all necessary assumptions needed for the completion of this assignment.

Instructions: Create the first part of your marketing plan:

1. Write an introduction to your company. Describe your hypothetical company, its location, and the product it makes or the service it provides and introduce the contents of your marketing plan.

2. Develop your company's mission statement.

3. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals.

Note: Consider the following metrics: tracking downloads of website content, website visitors, increases in market share, customer value, new product /service adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

4. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

5. Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats for your company.

6. Use at least three academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service.

Note: Wikipedia and other websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

Be typed, double-spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Reference no: EM132292190

Questions Cloud

How can the firm determine the cost : A rapidly growing small firm does not have access to sufficient external financing to accommodate its planned growth. Discuss what alternatives the company.
Explain the role of the contract-common law and civil law : Explain the role of the contract, common law, civil law and the uniform commercial code?
Discuss how credibility changes with spheres : Prepare a Power Point Presentation on How to Make Effective Decisions from Chapter 12 in Bazerman: Discuss how credibility changes with spheres.
Complete systems development project : Briefly explain how these lifecycles are executed in order to complete a systems development project.
Examine three strengths and threats for your company : Develop both a SWOT analysis and needs analysis for your product / service. Each analysis should examine three strengths, weaknesses, opportunities, and threats
Advantages and limitations of mocking an interface : Consider the example of a component that determines the sales tax for a specific state. How will you mock that interface?
Working with microsoft hyper-v : Working with Microsoft Hyper-V - Your organization is considering migrating their physical servers to a local virtualized environment and your boss has asked
Partner with local-national and international businesses : What types of cooperative moves could your college or university use to partner with local, national, and international businesses?
Discuss challenges an administrator may face : Discuss two to three challenges an administrator may face when developing and reviewing proposals for budget cuts. 150 to 200 word response.

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd