Examine the value of the final stages in a marketing plan

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Reference no: EM133176564

Contemporary Management Studies

Critical Reading and Writing

Follow the rules
• Stick to the structure suggested - do not make up your own
• If you are given 10 minutes then use the 10 minutes
• You were told to use Harvard, so use Harvard
• No bullet points, no numbers
• Authors arranged alphabetically by surname
• Demonstrate that this is a professional presentation by using an appropriate background
• This is about Contemporary (Up-to-date) Management topics and you need to demonstrate that you have engaged with the recent literature.

Assignment:

• Your OM assignment brief asks you to examine the value of the final stages in a marketing plan (implementation and control) by:
1. Discussing concepts, theories, models (from the OM module)
2. Illustrating with real examples (from your organisation)
3. Concluding on the extent to which success of the marketing plan depends on success of those 2 stages

Implementation:
1. The difficulties organisations may experience in implementing their marketing plans successfully
2. How they might be able to overcome those difficulties

Control:

1. The importance of control measures

2. How organisations measure the success of their marketing plans

3. Some relevant and useful control measures your organisation could use to measure their marketing objectives

Reference no: EM133176564

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