Examine the value co-creation strategies

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Reference no: EM133742171

Task - Case study analysis Part 2

Through the same case study used in Task Four, this task will allow you to apply the key concepts learned in Tasks 1, 2, and 3 to analyse all the controllable (human interaction and physical environment) and uncontrollable factors (trip-related factors and personal characteristics) that determine a hotel guest experience. You will be required to:

1. Discuss how the Walls et al. (2011) model of hotel guest experience can be applied to the case study. Particular attention should be given to explain the role of employees in determining the guest experience, using examples from the case study to argue your points.

2. Identify and examine the value co-creation strategies presented in the case study by creating an infographic (visual) that visualises these. The infographic should have a word count of a maximum of 100 words, and at least 8 visual elements. Examples will be provided in class.

Reference no: EM133742171

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