Reference no: EM131213064

Topic: Legal Environment Government and Business Relations

The Future for Tobacco

Question: Given demographic trends, public awareness, and the present regulatory environment, what advice would you give to tobacco-product manufacturers as they strategize for the next decade?

Assignment: We will examine the tobacco industry from a market- and regulatory- perspective. The unit will culminate in your production of a written memorandum, addressed to me, that addresses the issues raised in the reflection question.

We will examine the tobacco industry in two parts: The first part is designed to give you a sense of the general market strategies that major tobacco companies employ. You should come to class prepared to discuss this aspect of the tobacco industry on September 6. The second part of the unit will address some of the legal and regulatory issues facing the tobacco industry. You should be prepared to discuss this aspect on September 13.

You are expected to do your own research that we can discuss in class. However, to help you begin your research, I have included below some links to materials that will be helpful. THESE SHOULD NOT BE THE ONLY MATERIALS YOU REVIEW BEFORE CLASS-YOU SHOULD COME PREPARED TO DISCUSS YOUR OWN RESEARCH FINDINGS.

Beginning Resources:

Tobacco Advertising:

https://tobacco.stanford.edu/tobacco_main/subtheme.php?token=fm_mt006.php

https://www.theatlantic.com/business/archive/2015/02/the-real-marlboro-man/385447/

Tobacco Use Data:

https://www.cdc.gov/tobacco/campaign/tips/resources/data/cigarette-smoking-in-united-states.html

https://www.cdc.gov/tobacco/data_statistics/tables/trends/cig_smoking/

"Safer" Cigarettes:

https://www.pbs.org/wgbh/nova/body/safer-cigarettes-history.html

Some Notable Cases:

https://www.law.cornell.edu/supct/pdf/98-1152P.ZO

https://scholar.google.com/scholar_case?case=7185186353851293&hl=en&as_sdt=6&as_vis=1&oi=scholarr

https://www.oregonlive.com/portland/index.ssf/1999/03/philip_morris_told_to_pay_81_m.html

State Master Settlement Agreement:

https://www.naag.org/assets/redesign/files/msa-tobacco/MSA.pdf

2009 Tobacco Act:

https://www.govtrack.us/congress/bills/111/hr1256/text

E-cig regulation:

https://publichealthlawcenter.org/topics/tobacco-control/e-cigarettes

https://publichealthlawcenter.org/sites/default/files/resources/tclc-fda-deemingreg-state-and-local-regulation-2016.pdf

A. The format prescribed by the case or instructor needs to be followed:

1. The result should look professional and follow standard format for letters, memos, etc.

2. The format should not consist of a list of answers to the questions unless these are worked into the desired format.

B. The body of your case write-up will include, but not be limited to:

1. Issue identification

2. Concept/law/standard that is being relied upon/applied to the case situation

3. Key facts from the case

4. Analysis of how the concepts relate to the issue and facts, including clearly identified assumptions being made by yourself

5. Conclusion that clearly follows from the analysis

C. Flow and writing style are important:

1. The questions posed in the case, if any, should be answered within the body without disrupting the flow of the document

2. Transitions between topics should be included so that ideas flow together

3. Flow within the document is critical to the communication of your ideas to the recipient of your work

4. Remember your audience with regard to both content and tone of the writing.