Examine the significance of competitive intelligence and

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Reference no: EM13458731

Select one of the following companies:

1. Ford Motor Company
2. Coca-Cola
3. FedEx
4. Google
5. Southwest Airlines
6. Bank of America
7. CEMEX
8. YUM Brands
9. Yahoo
10. Papa Johns

Write a 1,050- to 1,400-word paper in which you justify the importance of marketing research in developing marketing strategy and tactics for the chosen company. (Continued next page)

Include the following:

· Identify the areas where additional market research is needed.

· Analyze the importance of competitive intelligence and analysis in the development of marketing strategy and tactics for the chosen organization.

Format your paper consistent with APA guidelines.

Reference no: EM13458731

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