Reference no: EM133183233

You will take on the role of a marketing professional to develop a persuasive marketing strategy for good. Your goal is to help society while being cognizant of the organization's mission and goals. Your task is to design a social media/social marketing campaign for your organization that would promote diversity and inclusion and could help benefit the company. Your decisions must align with the company's mission and goals.  Identify the tactics, strategies, and influencers needed to ensure your campaign will reach a diverse audience.

Company Profile (Lowe's Companies, Inc. Common Stock (LOW) NASDAQ 

• Examine the selected organization, its mission (and goals, if available), what products or services (or both) it offers, and its customer base, including any sub-groups that might currently apply.
• Use your creative license to identify a positive-social-change-related outcome/goal for the organization that will be used as the basis for the social media marketing campaign. (In other words, in what way is the company trying to bring about positive social change, be a force for good, etc.?)
• Synthesize the business opportunities and goals for the marketing campaign. (In other words, what is the expected/desired outcome?)
• Describe the persuasive marketing tactics that will be used to execute your campaign strategy.
• Analyze the internal strengths and weaknesses and external opportunities and threats that this opportunity presents for the company (SWOT).