Reference no: EM13737964
Write a four to five (4-5) page paper in which you:
Revise your executive summary from Assignment 1, based on feedback from your instructor.
Develop a branding strategy for your product that covers the brand name, logo, slogan, and at least one (1) brand extension.
Develop a marketing strategy for your product and determine an appropriate time table for execution of the plan (e.g., phase 1, phase 2, etc.). Provide a rationale for your response.
Develop a positioning statement which should include, at a minimum, a benefit, user, competitive, or innovative statement about your product. Provide a rationale for your time frame for execution of your positioning statement.
Examine the relevant marketing science of customer behavior for your product.
Develop your company's mission statement and company introduction.
Use at least three (3) academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.
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Majority of large organizations
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Discuss the efferects of the industrial revolution on life
: discuss the efferects of the industrial revolution on life in Houston Tx(transportation,work,living conditions,familly life,business,city design)during the late 1800s /early 1900s.
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Problem related to the chipotle
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Examine the relevant marketing science of customer behavior
: Examine the relevant marketing science of customer behavior for your product. Develop your company's mission statement and company introduction
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Blue bay resort and conference center
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Explain the specific historical influences or elements
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How do you believe customers view online payment systems
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Whether it right for a nation to go to war and why
: Write a 2 page, double spaced word document that takes a stand on whether it right for a nation to go to war and why. You case analysis paper will be evaluated based on the characteristics of strong critical thinking.
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