Examine the relevant consumer behavior for target market

Assignment Help Marketing Management

Reference no: EM132594525

Your Marketing Plan, for this assignment, you will focus on the company's branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.

Note: You should make all assumptions needed for the completion of this assignment.

Instructions
Create the second part of your marketing plan in 8-12 pages:

Question 1: Describe or list the feedback you received on Part A: Your Marketing Plan. Explain how you will use the feedback to improve your plan.

Question 2: Develop a branding strategy for your product or service that covers the brand name, logo, slogan, and at least one brand extension.

Question 3: Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (age, gender, ethnicity, and so on), psychographic profile, professional profile, geographic profile, and any other segment you deem necessary.

Question 4: Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.

Question 5: Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, and positioning statement are right for the identified target market.

Use at least three academic resources as quantitative marketing research to determine the feasibility of your product or service. These resources should be industry specific and relate to your chosen product or service.

Reference no: EM132594525

Questions Cloud

What is the difference between a need and a want : What is the difference between a need and a want? How do marketers create wants? Explain in detial and Provide several examples.

Immediate investment project : The option to expand if the immediate investment project succeeds. The option to wait (and learn) before investing.

How does a retailer like walmart deliver value : The value of product offering is determined by customer and varies accordingly. How does a retailer like Walmart deliver value differently than Banana Republic

Define what the article is attempting to accomplish : Write a review that looks at the article's strengths and weaknesses in terms of what the article is attempting to accomplish. Your review should be approx.

Examine the relevant consumer behavior for target market : Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension

Media announcing new product launch : Create a press kit that will be sent to customers and the media announcing a new product launch.

Describe briefly the problem raised by assuming normal : Meanwhile, when one looks at historical data on market price movements, the distribution of the size of movements looks very much like the so-called bell curve

Why is having data not helping us to make better decisions : Watch Tricia Wang's 13-minute TED talk, ‘The human insights missing from big data', summarize the main points, and discuss why is having more data not helping.

Organizational behavior in negative or positive manner : Describe how the following areas influence the organizational behavior in a negative or positive manner:

User Account

All Pages