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Examine the relevant consumer behavior for target market

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Reference no: EM132422706

Assignment on Marketing plan :

Question 1: Describe or list the feedback you received on Part A of your marketing plan. Explain how you will use the feedback to improve your plan.

Question 2: Develop a branding strategy for your product / service that covers the brand name, logo, slogan, and at least one brand extension.

Question 3: Thoroughly analyze the primary and secondary markets that you want to target. Thoroughly include the demographic profile (e.g., age, gender, ethnicity, etc.), psychographic profile, professional profile, geographic profile, and any other segmentation variable you deem necessary.

Question 4: Prepare a positioning statement. Include a perceptual map that shows your company's position against its competitors. From this map, create a statement that depicts your position.

Examine the relevant consumer behavior for your target market. Explain the main reasons why the brand name, logo, slogan, brand extension, as well as the positioning statement are right for the identified target market.

Your assignment must follow these formatting requirements:

  • References must follow APA format .

Reference no: EM132422706

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