Examine the process for market research

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Reference no: EM131835873

Question: Write a four to six (4-6) page paper in which you analyze the following components of your chosen country: (I have chosen Japan) Describe the political / financial background of your country, including relevant historical events.

- What kind of government does it have?

- What is the political stability?

- Is it open for Foreign Direct Investment (FDI)?

- Has the currency been relatively stable?

- Analyze the general demographics.

- Identify the ethnic groups; the languages spoken; the population demographic breakdown by age and gender.

- What is the population growth rate?

- What are the major urban areas and their population sizes?

- Examine the employment figures.

- Identify the education attainment; employment; unemployment; and labor force size.

- Explain the current state of the economy.

W- hat is the GDP and the GDP per capita using Purchasing Power Parity (PPP)?

- Identify the inflation rate and current exchange rate.

- Examine the major industries and transportation data.

- Identify any major imports, exports, and trade restrictions.

- Identify three (3) major direct competitors you will be competing against.

- Describe how your firm will be positioned against them.

- Use at least three (3) quality academic resources for in-text citations in this assignment. Note that Wikipedia and similar type websites do not qualify as academic sources.Format

your assignment according to the following formatting requirements:

- Typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.

- Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.

- The cover page is not included in the required page length.

- Include a reference page. Citations and references must follow APA format.

- The reference page is not included in the required page length.

The specific course learning outcomes associated with this assignment are:

- Evaluate the considerations for product adaptation in foreign markets and common approaches to adjusting promotional strategy to fit foreign markets.

- Examine the process for market research to assess foreign market potential.

- Determine the logistics and product distribution channel options available to support international marketing.

- Use technology and information resources to research issues in international marketing.

- Write clearly and concisely about international marketing using proper writing mechanics.

Reference no: EM131835873

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