Reference no: EM132308908 , Length: word count:1000

Group Report Topic: Group Marketing Case Study - Written Report & Presentation

LEARNING OUTCOMES BEING ASSESSED

1. Analyse how the key elements of the marketing environment currently affect a business;

2. Compare fundamental theories of consumer behaviour and begin to contrast how they influence marketing activities

3. Examine the practical implications of marketing matrix, core marketing theory including marketing empirical generalisations, the Double Jeopardy and Duplication of Purchase laws

4. Investigate basic marketing problems in general business situations and effectively identify potential solutions and target markets.

5. Formulate basic marketing objectives, develop and implement marketing mix strategies to address marketing problems,

6. Demonstrate the role of the marketer and the marketer's contribution to the direction of the organisation;and

7. Demonstrate the development of key fundamental academic and professional skills required for further study and the workforce

DETAILED DESCRIPTION OF ASSIGNMENT:

Review in depth an Ibisworld Australian Industry research report and identify the Marketing Mix for a company operating within that Market Place.

Part of the assessment criteria is to ensure that you can demonstrate the ability to work effectively within a group. Everyone therefore needs to work within a team of three or four people

Role: As a Group

In class you will be given time to form groups of three to four people, to choose your topic and allocate responsibilities between the group members.

Your task is to review a current market Ibisworld Research Report on the state of an Australian market, - freely available through the library - from a choice of six:

1. Supermarkets and Grocery Stores in Australia

2. Bakery Product Manufacturing in Australia

3. Chocolate and Confectionery Manufacturing in Australia

4. Biscuit Manufacturing in Australia

5. Tobacconists and Specialised Grocery Retailing in Australia

6. Event Promotion and Management Services in Australia

Each member must take notes of the other members' research and analysis in order to jointly come to an
understanding of:

a) The Key External Drivers

b) The Current Performance plus Key Ratios

c) The Industry Outlook

d) The Basis of Competition

The group then has to agree on the conclusions and to then present to the Instructor and the rest of the class using appropriate presentation material such as PowerPoint, audio, video, printed or other materials.

Role: As an Individual

Each of you is to research a different company operating within that market place and identify how effectively they have organised their Marketing Mix to operate within the present and foreseeable future marketplace.

Each student must present their thoughts in a formal written report to the Instructor, providing their individual analysis of how effective they believe that their company's Marketing Strategy is likely to be and why.

The Process:

To successfully complete this report you must work at home and in class. While in class, you must seek feedback from your Instructor who will monitor your progress and check if you have managed to upgrade your assessment.

The Group Report:

The Group Report must not be a ‘cut and paste' version of the report but must be in your own words and include an interpretation of the facts and what they would mean to a company operating in that field. The report must contain a summary of which group member undertook what research and a peer review on each person's contribution.

The Individual Report:

This phase should be approximately 500-1000 words in length.