Examine the powerful effect of brand communities

Reference no: EM131867436

Question: Discuss the following statement and what are the pros and cons. Branding has changed with the use of social media and the weight of peoples opinions towards a specific product or brand. With the low cost and powerful effect of brand communities, smart companies are empowering their employees to "get the word out" using social media as a primary channel. The Marketing department has gotten a lot bigger!

Reference no: EM131867436

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