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Examine the post-purchase dissonance of consumers

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• From the e-Activity, examine which consumer market segments tend to purchase online versus in a mega retail store such as Bass Pro Shops. Determine if there are common themes among market segments that influence outlet selection around which retailers can build strategies.

• Examine the post-purchase dissonance of consumers and its effect on brand loyalty. Propose two marketing strategies that companies may use to evaluate the level of post- purchase dissonance among brand-loyal consumers.

E-activity https://mhlearningsolutions.com/cs/cs.php.

Reference no: EM13993218

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