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Critical Analysis Paper
After your visits to your chosen retailer you are asked to write a critical review either of that retailer's marketing strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retailers you may have included in your Weekly Reflections and how they use the various marketing concepts e.g. what is their primary and secondary target market, how do they segment their market, what concepts of consumer behaviour do they use in their store layout (in the case of, how do they use price, what elements of the promotional mix do they use etc. use 2 refrencece.
Length and/or format: 400 word
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This is a 400 words assignment that talks about retailer’s marketing strategies. Effective marketing strategy will help in implementing the marketing concepts effectively so that higher number of customers could be gained through them. It helps in identifying the key elements that can help in wining customers along with withstanding market competition.
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Assessment Task 4 Critical Analysis Paper Assessment Criteria: After your visits to your chosen retailer you are asked to write a critical review either of that retailer’s marketing strategies or you may choose to CRITICALLY examine the marketing strategy of ONE of the other retailers you may have included in your Weekly Reflections and how they use the various marketing concepts e.g. what is their primary and secondary target market, how do they segment their market, what concepts of consumer behaviour do they use in their store layout (in the case of, how do they use price, what elements of the promotional mix do they use etc. use 2 refrencece.
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