Examine the marketing science of customer behavior

Assignment Help Marketing Management

Reference no: EM131944052

Project Assignment

Description:

Part A: Your Marketing Plan

At the end of this course, you will have created a marketing plan for a hypothetical product-based company. Each assignment focuses on a different section of the overall marketing plan. For Assignment 1, you will compile information on the companyâ€^TMs background information, an environmental analysis, your company's short and long-term goals, and a SWOT analysis.

For information on Website analytics, visit Google Analytics.

Note: You may create and / or make all necessary assumptions needed for the completion of this assignment.

Write a five to six page paper in which you:

1. Write an introduction to your company. Describe your company, its location, and the product it makes or the service it provides.

2. Develop an environmental analysis that includes competitive, economic, political, legal, technological, and sociocultural forces.

3. Determine the primary and secondary target markets for your company. Next, analyze the primary and secondary target markets that you identified for your company. Be sure to cover the 4Ps, 5Cs and STP.

4. Decide the main goals that you would like to achieve within the next year (short term) and the main goals that you would like to achieve within the next five years (long term). Determine the most appropriate ways to measure both short- and long-term goals. Note: Consider the following metrics: tracking downloads of Website content, Website visitors, increases in market share, customer value, new product adoption rates, retention, rate of growth compared to competition and the market, margin, and customer engagement.

5. Develop both a SWOT analysis and needs analysis for your product. Each analysis should examine four strengths, weaknesses, opportunities, and threats for your company.

6. Use at least four academic resources as quantitative marketing research to determine the feasibility of your product / service. These resources should be industry specific and relate to your chosen product / service. Note: Wikipedia and other Websites do not qualify as academic resources.

Your assignment must follow these formatting requirements:

• Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

• Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

• Analyze the marketing framework including the concepts of the 5Cs, STP, and 4Ps.

• Develop strategies to assess performance and achieve marketing goals.

• Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.

• Evaluate target customer segments and positioning products within these segments.

• Use technology and information resources to research issues in marketing management.

• Write clearly and concisely about marketing management using proper writing mechanics.

Reference no: EM131944052

Questions Cloud

What do you believe is reducing the quality of life : What is the biggest contributor to disease (morbidity) and premature death (mortality) in your community?

Evaluate the strength of porter six forces : Evaluate the strength of Porter's Six Forces in the Industry where Crown competes. You do not have to pick all possible dimensions associated with each force.

Discussion of interest rates and compound interest : Discussion of interest rates and compound interest - Calculate the interest earned over the two-year span on your chosen dollar amount

What does the fed expect to do over the next several months : What did the Fed decide to do in March? What does the Fed expect to do over the next several months? Do you agree with the Fed's overall reasoning?

Examine the marketing science of customer behavior : Examine the marketing science of customer behavior and products in the marketing exchange process, and create dynamic strategies for competing.

Describing team project services company marketing strategy : With company stakeholder interview comments, as appropriate. Describing the team Project services company marketing strategy in the required format.

What single payment could be made at beginning of first year : Payments required-What single payment could be made at the beginning of the first year to achieve this objective?

Identify different forms of deterioration : Your task is to analyse the photographs and come up with an explanation for the cracking, bulging and distortion of the brick unit

What is the most he should have paid for annuity : If the interest rate for this problem calculation is 12 percent, what is the most he should have paid for the annuity?

User Account

All Pages