User Account

All Pages

Examine the marketing research process

Assignment Help Accounting Basics
Reference no: EM13865397

Case study titled "Revitalizing a Brand", located in the online course shell. Use the Internet or Strayer databases to research the branding and communication strategies of one (1) health services organization that is similar to the health services organizations mentioned in the case study.

Write a four to six (4-6) page paper in which you:

Describe the current marketing communication, identity, and brand position of Plaza Home Health Services.

Conduct a Strengths Weaknesses Opportunities Threats (SWOT) analysis associated with the current marketing communication, identity, and brand position of Plaza Home Health Services.

Assess the importance of benchmarking in Plaza Home Health Services' development and implementation of an effective brand strategy (marketing communication, identity, and brand position).

Compare branding and communication strategies of a similar health services organization with that of Plaza Home Health Services.

Determine whether or not Plaza Home Health Services should apply additional best practices into its current branding and communication strategies. Provide a rationale and support for your response.

Use at least five (5) quality academic resources. Note: Wikipedia and other Websites do not qualify as academic resources.
Your assignment must follow these formatting requirements:

Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.

Include a cover page containing the title of the assignment, the student's name, the professor's name, the course title, and the date.

The cover page and the reference page are not included in the required assignment page length.

The specific course learning outcomes associated with this assignment are:

Examine the marketing research process and market segmentation strategies in the health care industry.

Analyze business planning based on an analysis of domestic and global operating environments, market dynamics (supply and demand), commercialization, and product-market expansion.

Explain how branding strategies apply to the health care market for existing and new products.

Determine the marketing communications strategy used in health care services.

Use technology and information resources to research issues in health services strategic marketing.

Write clearly and concisely about health services strategic marketing using proper writing mechanics.

Reference no: EM13865397

Questions Cloud

Prepare schedule of expected cash payments for first quarter : The company pays for 70% of purchases on account in the month that the purchases are made and 30% in the next month. Prepare a schedule of expected cash payments (cash budget) for the first quarter of 2012.
The text developmentally appropriate curriculum : To locate appropriate professional standards check: The text Developmentally Appropriate Curriculum and Recognized educational associations like NAEYC Position Statements, the International Reading Association and National Council of Teachers of E..
Describe the type of intervention you would suggest : Explain the issue(s) faced by the client in your selected case study. Describe the type of intervention(s) you would suggest for the client. Indicate whether the intervention(s) would be best delivered in individual, group, or both settings
Explain why setting up a budget is so important for this new : Explain why setting up a budget is so important for this new start-up division
Examine the marketing research process : Examine the marketing research process and market segmentation strategies in the health care industry
Conduct a search on pressure area care in a nursing home : Conduct a search on this one issue using the Stevenson University Library CINAHL database. Review the literature that the search produces and choose 5 relevant studies. The studies selected must include both qualitative and quantitative research s..
Could this constitute a violation of ethics : Elements on the periodic table can't be patented. Pharmaceutical companies therefore have little incentive to promote lithium or develop other uses for it, despite its potential." Could this constitute a violation of ethics
Prepare a process cost report for the mixing department : Using the FIFO costing method, prepare a process cost report for the Mixing Department
Identify technology facing leaders in accounting field today : Identify technology facing leaders in the accounting field today. Make two recommendations to mitigate the challenge and further develop organizational success.

Reviews

Write a Review

Accounting Basics Questions & Answers

  Problem related to full refund credit

Thomas Book Sales, Inc., supplies textbooks to college and university bookstores. The books are shipped with a proviso that they must be paid for within 30 days but can be returned for a full refund credit within 90 days.

  Explain what is meant by future deductible amounts

Explain what is meant by future deductible amounts. Describe at least one situation that has this effect. How are future deductible amounts recognized in the financial statements?

  State the effect cash receipt or payment and amount of

state the effect of each of the following transactions considered individually on cash flows sold equipment with a book

  Prepare the cost of goods manufactured statement provide

denny corporation a manufacturing company produces a single product. the following information has been taken from the

  Last year gransky corporations variable costing net

last year gransky corporations variable costing net operating income was 52100 and its ending inventory increased by

  Calculate jims basis in his partnership interest at the end

the dairy partnership is owned equally to dan and jim. jims basis is 14000 at the beginning of the tax year. dans basis

  Last year vera corporation budgeted for production and

last year vera corporation budgeted for production and sales of 20000 cloth handbags. vera produced and sold 19250

  A company has a minimum required rate of return of 8 it is

a company has a minimum required rate of return of 8. it is considering investing in a project that costs 91116 and is

  Tax services revenue 50000 interest revenue 200 dividend

the following single-step income statement was prepared creative tax service income statement for the year ended

  Mizzou mining company mines an iron ore called alpha during

mizzou mining company mines an iron ore called alpha. during the month of december 400000 tons of alpha were mined and

  How tocreate a threepoint estimate for the resulting budget.

You need to determine the costs of this mailing (internal and external). You also need to determine the resource requirements and identify any conflicts. In preparation for the meeting, create a worksheet (in Excel or another spreadsheet tool) that y..

  The fixed manufacturing overhead listed above represents an

smithtone company uses 8000 units of a certain part in production each year. presently this part is purchased from an

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd