Examine the marketing mix elements

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Reference no: EM133384681

Assignment:

For this assignment you are creating your own product. The product I have chosen is called GreenBook which is based off of Rocket book. Rocket Book is a reusable notebook. Write a research proposal for Specify research objectives and Type(s) of research design(s) used (exploratory, descriptive, and/or causal) for GreenBook

Specify research objectives:

This is what I wrote so far Could you add to it:

The primary objective of my research is to understand the needs and wants of the consumer when it comes to sustainable products and reusable products, with a focus on reusable notebooks such as GreenBook. My research will also identify any potential opportunities or problems that may arise from the introduction of GreenBook. Furthermore, the research will also examine the marketing mix elements and make a budget to demonstrate the potential costs associated with launching and marketing this product.

Some notes to help answer:

what am I trying to accomplish
define objectives
Need to address the elephant in the room, awareness
marketing mix elements
fake budget
Identify problems and opportunities

Type(s) of research design(s) used (exploratory, descriptive, and/or causal).

This is what I wrote so far Could you add to it:

For this research, I will use a combination of exploratory, descriptive, and causal research designs. The exploratory research design will be used to understand the needs and wants of the consumer and identify any potential opportunities or problems that may arise from the introduction of GreenBook. The descriptive research design will be used to explore the consumer's current knowledge and attitudes towards sustainable products, reusable products, and GreenBook. Finally, the causal research design will be used to test the effect of various marketing mix elements on consumer perceptions and behaviors.

Some notes to help answer:

Can choose whatever is wanted, not need to choose any of the three. can use in combination depending on what you are trying to accomplish.

Reference no: EM133384681

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