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Examine the market potential index

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Reference no: EM132449009

1. Examine the Market Potential Index (MPI).

a. Provide the detailed description of all the indicators (market size, market capacity, etc.) used in the MPI.

b. Which indicators should have greater importance for a company that markets smart phones? Justify your answer.

2. The United Nations Conference on Trade and Development (UNCTAD) provides rankings of the largest transnational corporations (TNCs) in the world, including a ranking of the 100 largest TNCs listed in the most recent ranking. Please see World Investment Report from UNCTAD (Links to an external site.) and familiarize yourself.

Reference no: EM132449009

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