Examine the launch of coke life from an ethical perspective

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Question 1: Assuming you were the CEO of the Coke-Cola Company (TCCC) in 2013, formulate the justification for the decision to launch Coca-Cola Life

Question 2: (a) Illustrate how TCCC was satisfying four (4) different customer segments in the soft drink market before the launch of Coke Life.

Question 2: (b) Discuss how Coke Life is positioned to complement TCCC's existing offering of cola products.

Point 1: In 2013, TCCC introduced "Coca-Cola Life" to the family of Coca-Cola brands (i.e., Classic, Diet, and Zero). While Coke Life is available in the U.S., it has been gradually rebranded into "Coca-Cola Stevia" in some markets, including Australia (since 2017), New Zealand (since 2018), and Singapore (since 2018).

Question 3: Compare these two (2) branding strategies in terms of their potential to achieve stronger brand equity.

Question 4: Examine the launch of Coke Life from an ethical perspective.

Reference no: EM132478042

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