Examine the industry target customer and competition

Assignment Help Marketing Management

Reference no: EM133638896

Problem: Marketing Plan

Introduction and Alignment

The marketing plan you create should be a minimum of eight pages (not including the Cover Page, Table of Content Page, and Reference page). You will generate a plan as a marketing manager and use the business information you learned in the class in a practical setting for your plan. Citations should be provided for all outside information in APA format, both in text and on the reference page. You will continuously update your Table of Contents page with each part of your marketing plan. Upload the Google Document or Word document for grading. In your marketing plan, ensure that subtitles follow each of the major headings of your paper. Include a minimum of two peer-reviewed supporting resources beyond the electronic textbook.

Upon completion of this problem, you should be able to:

1) Examine the industry, target customer, and competition for a company.

Resources

1) Watch: Management skills | 10 Management skills every manager should have.
2) Watch: How to Develop a Company Sales Strategy & Marketing Strategy Plan for Your Business
3) Watch: How To Create A Marketing Plan | Step-by-Step Guide

Reference no: EM133638896

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