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As a strategic manager, you are often required to enhance the current organizational culture or develop an appropriate one so as to strengthen the organizational values and identity.
a) Critically examine the 4 (FOUR) important aspects of an organisation's culture that may be directly observed in day-to-day practices.
b) With reference to Ely and Thomas (2001), they highlighted three main paradigms for an organisation's level of openness to multiculturalism. Critically examine the 3 (THREE) paradigms stated by Ely and Thomas and provide specific strategies of how managers could apply these paradigms in building a strong organizational culture.
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Your manager tells you about a new department the company will be adding that is part of the company's strategic plan to enter a particular market segment. Your manager would like you to manage one of the teams in this new department. Your manager..
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What is the significance of culture in marketing a product or service?
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