Reference no: EM133200968 , Length: Wrod Count: 750 words.
Problem: SNAC Megatrend and Drivers
Consider information about an organization by applying the work. You will need to select a business in which you are interested (not a government department). Once the organization is selected you will need to demonstrate that you can:
Identify a particular business/organization;-SNAC.
Apply a Mega trend and drivers to this business considering their strategy;
Examine the impact strategically for this business i.e. how will they need to consider the megatrend and drivers to prepare for the NBT (Note: you are not talking about NBT); and
• Demonstrate you understand trend analysis and strategic impact.
1. Premise:
• Being able to predict changes in the workplace and for business is a core skill as a manager. As COMM5010 (Marketing, Management and Strategy) aims to equip you for your future beyond university, this briefing paper demonstrates that you have considered how megatrends and drivers impact strategy.
2. Megatrends:
• Select one of the megatrends (attached) from Week 1 on which to focus and also consider the drivers and how they intersect on this megatrend and with business.
3. Structure:
• The aim of this document is to explain to the Board of Directors the Next Big Thing on which they need to focus, how it is happening and how they should develop relevant strategy. The format can be a relatively informal report, with subheadings to show changes of topic.