Examine the freshdirect business model

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-Examine the FreshDirect business model. Discuss the elements of FreshDirect's value chain and the technologies that FreshDirect uses to give the firm a competitive advantage. Why is FreshDirect resistant to imitation from incumbent firms? What advantages does FreshDirect have that insulate the firm from serious competition from start-ups copying its model?

-Business Model

-FreshDirect's business model is based on providing home delivery of affordable high quality groceries to consumers that live in the NYC metro area. FreshDirect has focused on this area because (i) groceries tend to be more expense in densely populated metropolitan areas than other parts of the country and (ii) most consumers in the NYC metro area do not own an automobile and are thus limited with respect to the quantity of groceries they can purchase in a single trip. The latter becomes an even more compelling reason to shop online when shopping for a medium-large sized family.

-Choose a technology-based company. Discuss its competitive advantage based on the resources it controls.

-Identify two firms in the same industry that have different value chains. Why do you think these firms have different value chains? What role do you think technology plays in the way that each firm competes? Do these differences enable strategic positioning? Why or why not?

Reference no: EM132895055

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