Examine the environment they have been operating

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Reference no: EM131485415 , Length: word count:2500 + 15 Slides

INTERNATIONAL STRATEGIC MANAGEMENT ASSIGNMENT

Strategic Group Report (2500 words) and Presentation

Working in groups of 4-5 students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can chose a company:

Agriculture
Tourism
Education
Pharmaceutical
Organic food
Wine
Airline
Sports/Events

Note: Students are not allowed to choose fast food or soft drinks industries for this assignment.

Use the following structure for your assignment:

1. Introduction - Industry and your company

2. The micro and macro-environment in which this company is operating - briefly discuss main factors

3. Company's competitive advantage over its rivals.

4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation)

5. Company's growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market.

6. Strategic recommendations at functional and business level.

Reference no: EM131485415

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len1485415

5/5/2017 6:28:12 AM

Australian student, 2500 words + 15 slides. Outstanding work which exhibits sophisticated understanding and critical synthesis, analysis and evaluation of the subject matter. While the work utilizes opinions of others, judgements about the value of the subject matter are made and drawn together in an organized whole. Gaps in the subject matter might also be identified and the implications discussed.

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