Examine the environment of a a company

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Reference no: EM131359305 , Length: word count:2000 + 20 Slides

Working in groups of 4-S students, you need to identify a company (Australian Company only) in any industry of your choice and examine the environment they have been operating and their growth strategies. Following are the industries from where you can chose a company:

  • Agriculture
  • Tourism
  • Education
  • Pharmaceutical
  • Organic food
  • Wine
  • Airline
  • Sports/Events

Note: Students are not allowed to choose fast food or soft drinks industries for this assignment.

Use the following structure for your assignment:

1. Introduction - Industry and your company

2. The micro and macro-environment in which this company is operating - briefly discuss main factors

3. Company's competitive advantage over its rivals.

4. Is this company following any Generic Strategies of Porters (Cost leadership, Focus or Differentiation).

5. Company's growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market.

6. Strategic recommendations at functional and business level.

The presentation should cover the above in a 15 minutes presentation.

Reference no: EM131359305

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len1359305

1/19/2017 12:32:49 AM

Total 2,000 word report. The company should be based in Australia. You have to first give us name of the company and start assignment once student approves it. Presentation of 20 Slides on this assignment needed after 3 days of confirmation of report by the student. Moreover, commentary / script of 1,000 words needed on this presentation so that student can narrate it in the class.

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