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Examine the difference in marketing strategies

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Reference no: EM131793559

Assessment briefing:

Submit a 1500 word essay on one of the topics listed below:

QUESTION Choose ONE of the following questions:

1. 1 IATA, ICAO and ACI all have Safety and Security as key organisational Priorities. Discuss these priorities and identify some of the issues faced by Airline and Airport Management in their implementation.

2. Discuss why and how some Low Cost Carriers (LCC) are implementing Strategies which move away from the ‘pure' Low Cost business model. Use Specific airline industry examples to illustrate your answer.

3. Examine the difference in marketing strategies and aircraft innovation of Boeing and Airbus. Illustrate your answer with economic and industry Indicators as to why both of these strategies are seen as valid by Boeing And Airbus.

4. A consistent Customer Experience is a key focus for Airline and Airport Management and their supporting agencies (IATA, ACI). Discuss some of The innovations in the area of ‘passenger connectivity' and the issues Airline And Airport Management face in delivering to customer expectations.

5. The three Global Strategic Alliances (GSA) were formed in the late-1990's. Discuss how and why airline alliances have changed particularly in relation To the evolution of joint ventures. Use specific industry examples to illustrate your answer.

6. The signing and implementation of the final stage of the EU-US ‘Open Skies' agreement took place in 2010. Evaluate how this agreement has Impacted EU and US airlines and the wider aviation industry. Use specific industry examples to illustrate your answer.

Uk Havard referencing

Minimum of 20 sources ,books, journals, articles e.t.c

Verified Expert

This essay is on airline management where key factors and functions are measured for providing consistent customer experience to the passengers. All the tools used for providing positive experience to the passengers are analyzed for the study. It also talks about innovations done by airline management for providing better experience to the passengers and the issues faced by airline in coping up with the expectations of the customers. And how they deal with the issues coming on the way.

Reference no: EM131793559

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len1793559

1/3/2018 1:08:15 AM

Please include an essay tittle,minimum of 20 references ,books and journals including intext citations conclusion 1500 words and also use industry example Thanks Assessment briefing: Submit a 1500 word essay on one of the topics listed below Assessment task: Individual Essay Date/method of submission: Monday 7th Uk Havard referencing (please) Minimum of 20 sources ,books, journals, articles e.t.c

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